Why is SEO important for business?
Before answering the question on how SEO helps businesses grow online, I would like to ask you another question.
Let us forget about SEO for the time being, and now ask yourself the question “How does any business grow in the real world?” What’s the single most important element for any business to grow? Think about it. Take a guess.
The answer is ATTENTION. You may also call it AWARENESS or VISIBILITY.
You first need to get the right people’s attention at the right time and then make them aware of your products/services.
If your potential customers don’t know you exist if they’ve never heard of you before, how do you expect them to do business with you?
Now coming back to the topic at hand, SEO can actually help you overcome the problem of not getting enough visibility when people are searching for you online.
The whole purpose of SEO is to drive your potential customers to your website when they’re looking for products/services you offer online.
Illustration- SEO in practice
Let’s say you’re a plumber in Bromley. This is just a random example by the way.
On average, the phrase “plumber Bromley” gets searched 880 times every single month in Google UK.
This means 880 people in Bromley are looking for a service which you happen to offer. You’ve just found 880 potential customers that are already proactively looking to buy what you have to offer.
My question is, is your website showing up higher in the search results for the search phrase “plumber Bromley”? If not, then that’s a lot of potential business you’re missing out on, and the competitors that are outranking you on Google is taking away the bulk of the work.
SEO for Business Growth
The solution to the above scenario is optimizing your web pages for search engines. Once your web pages are optimized for search engines (like Google), it starts showing up higher in SERP organically. SERP is an acronym for Search Engine Result Pages.
As your website starts ranking higher in Google, your business will start getting more visibility online.
In case you’re still not so sure about how SEO can help grow your business online, consider these astonishing statistics:
- SEO drives 1000%+ more traffic than organic social media.
- 68% of online experiences begin with a search engine.
- 60% of marketers say that inbound (SEO, blog content, etc) is their highest quality source of leads.
- 49% of users say they use Google to discover or find a new item or product.
- 18% of local searches result in a purchase within 24 hours.
- Leads from search engines have a 14.6% close rate, while outbound leads (ex. cold-calling, direct mail, etc.) have a 1.7% close rate.
Ps: In this blog post, we’ve explained the basic fundamentals of SEO. Feel free to check it out after reading this one till the end.
How long does SEO take to show result?
Well, it depends on the health & age of the website. There’s no clear-cut right or wrong answer to this question because there are a ton of variable factors involved in the ranking process that is beyond our control.
Google’s search algorithm uses more than 200 factors to rank websites.
However, on average SEO takes about 6-12 months before seeing any significant measurable results. Some websites may see results within the first month (depending on SEO techniques used and SEO competition), while others may not see results for several months.
SEO is an ongoing process. It’s a long game.
Even though SEO is time-consuming, the rewards are incredibly lucrative; free, passive, and consistent traffic that doesn’t fade over time.
Isn’t that a dream-like scenario when it comes to getting more online visibility for your business?
SEO Cost-Benefit Analysis
You might be wondering, “Well I now understand the value of SEO, and the significant impact it can have on my business, but what about the cost! How much do I need to pay an expert to have them take care of my website’s SEO?”
The reality is working with an SEO agency/expert is a significant investment.
However, I have a question for you.
Imagine this. You get $2 back for every $1 you invest in a stock, how much money would you invest, and for how long would you keep investing in that stock?
Would you think twice before investing $5K, $10K, or even $100K in that stock for the rest of your life? I don’t know about you, but I sure wouldn’t think twice. I understand this simple logic that, this $10K is an investment I’m making and not an expense.
I won’t view this $10K the same way as I’d look at a $10K expense, because I know for a fact that I’ll get back 2x the amount in return for every $x I invest. In this case, the return on investment is $20K. It’s definitely a no-brainer for me, and if I’m not wrong, it’s a no-brainer for you as well!
Onward. Keep reading to find out why agencies charge a premium.
How much does SEO cost?
Here’s the good news. You don’t need to pay $10K to have us take care of your website’s SEO. In fact, our prices are nowhere close to that number as of now. For more information, feel free to check out our SEO services.
Back to the topic.
Once you start ranking higher on Google, your website’s traffic starts increasing exponentially, often as high as 400-500%. More traffic equals more clicks. More clicks equal more enquiries. More enquiries ultimately result in more sales & profits.
SEO is a holistic service that starts with a detailed website audit, competitor analysis, followed by the development of on-page & off-page SEO strategies. These are highly skilled services, and therefore, agencies charge a premium.
However, once you start focusing on the return on SEO investment, you’ll actually be surprised by how little the ‘premium investment’ is, compared to the incredible return on investment the service generates you consistently.
For a no-obligation chat about building your online presence, feel free to get in touch with us today by clicking here.